Nutritional bars appeared a few years ago on the Greek market as a healthy snack, satisfying the relevant consumption trends for easy and fast food that provides energy, without being burdened with colorings, fats, preservatives, etc. As they contain nutrients in sufficient quantity, they can be used as meal replacements and are often prescribed by dietitians to their clients.
Thus, they slowly became an integral part of the daily diet of children and adults.
We could say that the world's first nutritional bar production is the Greek pasteli, known since ancient times, made from sesame and honey. But where did the bars start and how did they evolve until they reached the favorite snack on the road as the Americans call it or our own snack?
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The first nutritional bars or energy bars were made for astronauts. Pillsbury created Space Food Sticks in the 1960s "so that it could be taken into space, it would have a long shelf life, it wouldn't have to be refrigerated," Natalia Petrzela, a postwar historian at the New School, has said. Specifically, in 1970, Pillsbury registered a trademark for Space Food Sticks, then packaged and advertised them to consumers as a "nutritionally balanced snack between meals." However, the energy bar as we know it today did not appear until 1986, when Canadian marathon runner Brian Maxwell founded PowerBar to help athletes survive long distance races without running out of glycogen. At first he gave it away to marathon runners after races to drum up interest and eventually sold it to Nestlé in 2000 for $375 million. Since the early 80's sports "fuel" bars have moved into mainstream food and snack culture.
By the late 90s and early 2000s, the bar's penetration of mainstream diets signaled a shift toward greater differentiation in who it appeals to and how it is marketed. Does anyone want to increase their weight and muscle mass? They have all the protein you need. Want someone to lose weight? He can eat one bar instead of one meal. Are we interested in healthy eating? Bars are the best since they contain fruits, nuts and grains. Nutrition bars are now a mirror; they reflect all our cultural habits and anxieties around food.
Now with the variety that exists on the market, the question is to choose the bars that really contain pure raw materials, without the addition of preservatives and additives, salt, sugar or other synthetic sweeteners and fats.
Halvadopoiia Papagiannis OLYMPOS, after systematic research, recently launched a different type of bar from the ones we are used to, continuing to innovate and at the same time investing in raw materials that it has known for 74 years.
OLYMPOS bars contain nuts that, in combination with fruit, spices or dark chocolate, provide energy and all the nutrients that the body of both adults and children needs for a balanced daily life that is not aimed at nutritional supplements and substitutes for athletes, nor in snacks for weight loss. It simply aims to offer different options for everyone who is looking for a tasty, healthy and filling snack, with raw materials and flavors included in the Mediterranean diet and present in Greek eating habits throughout time.
We can choose between 4 flavors: nut bar with apple and cinnamon, nut bar with dark chocolate and sea salt, bar with Cranberries and almonds and finally Coconut Chocolate.
OLYMPOS Nut Bars are ideal for all hours of the day and are a healthy, nutritious and delicious snack that is enjoyed by adults who are watching their diet and delights young children as a great alternative for a morning snack at school or an afternoon snack.